New format of testing equipment Touch & Try will be introduced at Photoforum 2018. It is not quite usual format in Russia; however, it is very popular at European and overseas exhibitions not only with visitors but also with equipment suppliers.

What can be a better place than Touch & Try zone for the guests to safely test full set of expensive equipment? What can be a better place than equipped shooting area within the site where people will have an opportunity to assess the strengths of the equipment (for free!!!), to estimate whether the set is easy-to-handle, whether they will be able to work with such equipment and (what is the most important) to make the only right choice concerning purchase.

And what is the most pleasant for the visitors is that several leading manufacturers are building such sites at Photoforum thereby providing the visitors with fair choice! Today Nikon and Olympus have announced their decision to build Touch & Try zones at Photoforum. Japanese leading manufacturers will be glad to submit their flagship models of equipment to visitors’ approval.

We remind that renewed Photoforum will take place at Crocus Expo from April 12th till April 14th in 2018 (pavilion 2, hall 6) and it will become a global educational project combining multithreaded program of workshops and business seminars, exposition of photo and video equipment, printing equipment and accessories, as well as The “Product of the year” National Award.

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8 November, Photoforum